Exploring Customer Satisfaction With Online Banking Services in Bangladesh

Abstract

In today's technological era, everyday tasks have become significantly easier compared to the past. Compared to earlier times, daily chores have gotten more simpler in the current technological era. Almost every part of life, including banking, has been mechanized by technology. Advancements in technology have transformed the banking sector into a fully digital experience, removing the necessity for customers to visit bank branches in person or wait in long queues for tasks such as opening accounts or transferring funds through electronic banking services. Customers and financial institutions now find processes quicker, more effective, and more convenient as a result of this change. Furthermore, banks are now under more pressure to offer superior services in order to draw in and keep more clients as a result of increased competition brought on by e-banking. The primary objective of this research was to examine how consumers' trust in online banking services influences and moderates their overall satisfaction levels. Evaluating general client happiness was another goal. One of the biggest problems facing any business is maintaining customer happiness. The study polled 500 conveniently chosen and randomly chosen people in order to address this. Using VS Code as the editor and Matplotlib for visualization, data analysis was carried out. According to the study's findings, client satisfaction with online banking services in Bangladesh is closely correlated with elements like security, online bill payment, financial transfers, website design, ease, and speed.