Factors Influencing the Continued Usage Intention of AI-Powered Tools Among  University Students

dc.contributor.author	Rahman, Maisha
dc.date.accessioned	2026-04-12T09:48:41Z
dc.date.available	2026-04-12T09:48:41Z
dc.date.issued	2025-10-11
dc.identifier.citation	ITM	en_US
dc.identifier.uri	http://dspace.daffodilvarsity.edu.bd:8080/handle/123456789/16809
dc.description	Thesis	en_US
dc.description.abstract	This study investigates the factors influencing the continued usage intention of AI-powered tools among university students in Bangladesh, utilizing an extended Theory of Planned Behavior (TPB) framework. The research integrates constructs such as trust inAI, perceived usefulness, interpersonal influence, social media influence, self-efficacy, and technological infrastructure to provide a comprehensive understanding of students’ adoption behaviors. A quantitative, cross-sectional survey was conducted with 250university students, employing stratified random sampling to ensure diverse representation. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the hypothesized relationships.	en_US
dc.description.sponsorship	DIU	en_US
dc.language.iso	en_US	en_US
dc.publisher	Daffodil International University	en_US
dc.subject	Artificial Intelligence	en_US
dc.subject	Technology Continuance Intention	en_US
dc.subject	Higher Education	en_US
dc.title	Factors Influencing the Continued Usage Intention of AI-Powered Tools Among University Students	en_US
dc.type	Thesis	en_US