Abstract:
Since that time, women entrepreneurs have come a long way and are now considered as one of the most potent forces in changing our global business landscape for good by furthering economic development to benefiting society. The extensive acknowledgment surrounding this fact- that women too, have the abilities to innovate, lead and be at helm of enterprise development-all abode well for a reshaping in perception as regards the role of women within business. This swelling tide of female entrepreneurship signals the breakdown and liberation from decades old societal impositions, inviting women to join in different professions including technology or corporate roles. That led me to this research of exploring who wants young women entrepreneurship: a study on Generation Z in Dhaka city. The research uses a model of ASE (Attitude, Social influence and self- Efficacy) to explain the process for behavior change. Based on Albert Bandura's Theory of Planned Behavior and Social Learning Theory, the TPB is a social cognitive framework that suggests behavior can be predicted or expected once individual intent/interest has been determined. There are seven hypotheses in this research, one for all traits: Neuroticism Extraversion Agreeableness Conscientiousness Open- ness Shyness Loneliness. The significant p-values of all scales is confirmed by the study that how these traits are significantly important in determining entrepreneurial intentions for Generation Z female population having roots in Dhaka.
