Abstract:
In the modern online environment, many brands cannot be promoted successfully without the use of innovative and eye-catching news items that will attract the audience. This project describes the creation of several inventive advertising campaigns based on the synergistic combination of Artificial Intelligence (AI), Visual Effects (VFX), and the best video editing technology. The main goal was to create and implement the targeted promotional materials to increase the brand recognition and successfully present the distinctive products and services of various clients. The given report is a case study, which will concentrate on the main projects of the brand "DIU One Card" and Amar Food, among others. In the case of the DIU One Card campaign, the project was oriented towards the establishment of a dynamic visual story to emphasize on the multitasking nature and convenience of the project as a one-sided campus solution. In the case of Aviary Food, the creative approach was to create visually appealing visual content, leverage VFX to beautify the product and provide customer interest, and professional video editing to create coherent stories and give the final shine. These publications prove that the contemporary digital tools can be effectively used to address the real-life marketing issue, which proves to be a useful model in the development of high-impact and efficient advertisement to promote the brand
