Enhancing Personalized Purchase Decisions by Integrating Buyer Psychology: A Dual-Role E-Commerce Platform Designed for Seamless Interaction

Abstract

This project offers a creative and intuitive e-commerce application to improve the online shopping making buying and selling easier for everyone. By enabling Give users the choice to join as either people who buy or sell, the system promotes smooth communication within a single platform. One of the most important parts of the application is the Product Details Screen, which stays visible even when users switch between tabs. This design is based on user behavior and increases the likelihood that customers will buy a product they have previously enjoyed because they prefer to return to it if they don't find something better. Consumers can search for products, browse thorough product details, and filter by category without erasing their browsing history. In addition, they may change their profile, track orders, store favorite items, and manage their basket. Sellers can handle orders, upload and manage products, and view helpful business analytics on a separate stage. In addition to concentrating on functionality, this app uses basic psychology concepts to enhance user interaction. As a result, both buyers and sellers enjoy a more considerate and interesting purchasing experience.