Study on Merchandising for Improving the Quality of Garments

Abstract

In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase. In retail commerce, visual display merchandising means merchandise sales using product design, selection, packaging, pricing, and display that stimulates consumers to spend more. This includes disciplines and discounting, physical presentation of products and displays, and the decisions about which products should be presented to which customers at what time. Merchandising helps to understand the ordinary dating notation for the terms of payment of an invoice. It solves pricing problems including markups and markdowns. It helps to find the net price of an item after single or multiple trade discounts and can calculate a single discount rate that is equivalent to a series of multiple discounts. Further it helps to calculate the amount of cash discount for which a payment qualifies. Merchandising and its various applications help the world much easier around us and our perception of that world as much as advertising and the media. Merchandising helps the retail outlets and marketers present their products for sale to the consumer, both in form and content. They built a nice partnership by the help of merchandising. In merchandising, field merchandising software has a key role. Field merchandising software is a tool used by some of the most sophisticated retailers and suppliers for in-store execution and retail store audit. It enables retail management to set up clear targets for merchandisers and allows the instant review of task performance, letting managers make better- informed decisions. Field merchandising software solutions allow companies to streamline business processes, saving time and money and making data easier to collect. (Dr Khondaker Golam Moazzem, 2010)