Internship Report on “Analysis of the Marketing Strategies of Shamolima Limited”

Abstract

Depending on a three months internship experience, this report provides a comprehensive examination of the marketing practice of Shamolima Limited. During this period, I had the opportunity to closely observe and participate in the various marketing practices within the organization which allowed me to acquire practical knowledge and experience on companies overall marketing functions, field work, customer engagement. The entire study and the final report on study was conducted to light up the analysis of the marketing strategies of Shamolima Limited mainly a logistics and project support services provider in Bangladesh. This report is divided different sections & chapters and particularly focused on the marketing functions of Shamolima Limited. To make the report more accurate and informative I tried to get insight into Shamolima Limited operations. I have closely observed their services that it offers to its target audience. I got the opportunity to interact with some of its customers and opportunity to participate in field operation. All of my experience related to logistics operation and marketing functions of Shamolima were included in this report. Despite the fact that there was certain confidential information is not presented in this report as the company policy inclusion of which could make the report more insightful. Still this report was a complete reflection based on my personal experience, knowledge, findings and challenges on my internship tenure within Shamolima Limited. It concludes with the critical findings, data analysis and recommendations to enhance the marketing analysis of Shamolima Limit.