An Analyze of Business Development Support Process of Tally Solutions BD

Abstract

The paper reports on a case study of the business development support (BDS) process in Tally Solutions Bangladesh, which offers accounting and business management software for small- and medium-sized businesses. The role within the Business Development and Sales & Marketing Department has held a focus on assessing how the firm is utilizing its positioning, customer support and approach to future growth as Bangladesh marches forward in the digital finance sector. METHOD This article relies on qualitative and exploratory research via secondary sources that include company reports, departmental documents and daily log books as well as first-hand interpretations from experiences compiled over the course of the internship. The author was given the chance to participate in various duties that gave missives lessons of how efficient an organization could make it enhancement activity. This involved training on the product, mining data in customer support and sales support with a micro decision technology which gave an insight into how the development process worked for business within his organization. Internship findings suggested that the product line and brand image of Tally Solutions BD is good but at a risk due to some threats such as less market popularity, tough competitors, absence of user training and pricing concerns. These are some of the roadblocks that prevent a company from taking advantage of an open opportunity -in case it is with no Bangladeshi SMB market. However in the face of such challenges, the vendor's market strength and investment into new ranges and local support remain stand outs. Tally Prime is the company's flagship product, which is an active business management platform that offers accounting (simple to complex), inventory management mathematics of taxation like excise, TDS efficacies, PAYROLL and utility goalie etc.; which might explain its high customer retention — along the brand trust Ratings. At this internship as well, the writer looked at how Tally Solutions BD uses busy marketing and communication strategies to come out tops. Key business development elements of CRM, postsale support and data driven communication have coincided with the company’s efforts to drive brand awareness, acquire new customers and customer retention strategies in the long term. However, Tally Solutions BD has to struggle more for market share and competitive advantage by resolving the problems like increasing market knowledge, creating a complete user-training program increase the commercialization and using flexible pricing strategy. Moreover, increased investment in digital marketing initiatives and user-education programs might greatly expand customer range and engagement for the company. Overall, the internship was an fantastic opportunity to bridge what I had learn in school about viii ©Daffodil International University marketing theories and how to apply them into a tech environment for business. The time spent in Tally’s marketing and business development team has helped shape the author’s perspective on how a company can leverage customer relations, data analysis and product support to drive growth and penetration in a market. The Internship also developed a lot of skills to understand about how software works and became literate in the language as well as communication, teamwork/team partner abilities and good problem-solving skills that are critical for a career in marketing or business development. In conclusion, the internship at Tally Solutions Bangladesh has provided me a vast vision on business development in software industry. These nuggets of information learned from operating in this role have expanded the author's skill base for where they are positioned now, and grew with them in a constantly changing game that is business development and marketing.