Abstract:
This report, titled “An Analysis of the Marketing Activities of 1000Fix Services Limited,” was written from a three-month internship experience with the company. The content of the report is based on academic understanding and knowledge, as well as practical experiences obtained during the internship. Service-oriented business, 1000Fix Services Limited, provides repair and maintenance services for domestic appliances like Refrigerator, TV, AC. Its corporate office is located in Mirpur-10, Dhaka. My primary objective with the internship was to get hands-on learning on branding and marketing, specifically outdoor branding, event activations, and ERP administration. Much practical knowledge of how business marketing strategies are implemented was gained through this internship. The following study focuses on the overall marketing efforts of 1000Fix Services Limited, and how outdoor branding and events facilitate high levels of consumer interaction and brand recognition. Some recommendations for improvement of emerging marketing strategies, as well as a few of the encountered challenges during installation of an outdoor campaign, are part of this work. On behalf of the company, worked as a frontliner engaged in direct customer interaction and onboarding prospective vendors, and assisting the marketing team for outdoor promotions. These projects provided participants with invaluable exposure to actually implement marketing campaigns in a real company environment. Key learning points were through understanding that support vendor management, customer involvement, and branding consistency provide an organization’s growth and image. During my internship, I gained vital insight into the importance of communication, cooperation, and time management in the execution of marketing efforts. Furthermore, a deep understanding of how academic marketing ideas are translated into business settings was reached. On the whole, this internship represented a sea change in my academic career as it allowed for both the theory and practice to influence one another. It was a very valuable learning experience at 1000Fix Services Limited. This experience will serve as a strong foundation for careers in marketing down the road.
