Use of ERP in Global Product Development: A Study on Avery Dennison Bangladesh Ltd

Abstract

This internship report is prepared as a partial requirement for the completion of the Bachelor of Business Administration (BBA) program, majoring in Management Information Systems (MIS), at Daffodil International University. The report is based on my six-month internship experience at Avery Dennison Bangladesh Ltd., where I worked in the Global Product Development (GPD) department as a GPD Officer. The main purpose of this report is to analyze how Enterprise Resource Planning (ERP) systems are utilized in the Global Product Development process at Avery Dennison. The report highlights how ERP supports data integration, production estimation, supplier communication, cost management, and operational coordination across multiple departments. During my internship, I was actively involved in various stages of product development, including assisting in new program launches, preparing cost analyses, maintaining data integrity, tracking samples, and ensuring document version control. I also supported the GPD team in identifying feasible and cost-effective product development methods that align with global quality and sustainability standards. Through this internship, I gained valuable insights into how ERP acts as a central tool for streamlining product development operations, improving communication, and enhancing decision-making efficiency. Additionally, I learned how technology and information systems bridge the gap between global strategy and local execution within a multinational organization. Overall, this experience strengthened my understanding of the integration between information systems and operational management in a manufacturing context, providing me with practical knowledge that will significantly contribute to my future career in the field of management and information systems.