An Analytical Study on the Business Operations and Challenges of Notundhora Assets Ltd.

Abstract

This internship report has the following title; an analytical study on business operations and the challenges of the Notundhora assets Ltd. where I spent my three months as an intern in a well-established real estate development company in Bangladesh, Notundhora assets Ltd. The major objective of this internship was to immerse into the real world of running an actual real estate business (particularly, Sales and Marketing Department). This report aims to investigate the business model of the company, marketing techniques, operational challenges and the business satisfying practices of the firm in the competitive environment of the real estate industry in Bangladesh. During my time as an intern, I was assigned the responsibility to assist in communication with the clients, lead management, project promotion, and field visit. These obligations allowed me to develop essential professional qualities in communication, relationships with clients, collaboration and time management. The practical experience also provided me with a better understanding of how in real-life business, such abstract concepts as the marketing mix (4P), consumer behavior, and quality of services are applied in the realm of corporate operations. The report provides an extensive overview of the Notundhora Assets Ltd., including its products and organization, market strategies, among others. It also plunges into a SWOT analysis where it highlights the strengths, weaknesses, opportunities, and threats of the company, and also highlights its competitive advantages and the challenges it is facing in the ever-evolving real estate environment. According to the observations and the data collected in the process of my internship, the report shows the areas that could be improved, such as the presence of stronger digital marketing activities, the position of customer service systems, and the appearance of the brand outside of Dhaka. All in all, the internship proved to be a very enriching experience, having related academic knowledge with actual practice. It helped me to have an enlightening experience in the real estate industry, enhance my analytical and interpersonal abilities, and prepare to be a better employee in future.