Role of Marketing and Sales at Real Estate Sector in Bangladesh: A study on Amin Mohammad Lands Development Ltd.

Abstract

The report on this internship, which is called “Role of Marketing and Sales at Real Estate Sector in Bangladesh: A study on Amin Mohammad Lands Development Ltd”, presents the findings, experiences as well as the lessons learned during my three months experience with AMLDL. The primary objective of this internship was to immerse oneself in the operations of the Sales and Marketing Department at AMLDL, its interaction with clients, and the implementation of solutions to promote and sell real estate projects, in particular, Ashulia Model Town, which is one of the strongest developments in the company. The report starts off with the company overview, then proceeds to a description of my roles, duties and what I gained throughout my period in the company. It also entails a critical analysis of the business operations of AMLDL and identifying its strong points and the areas where it can improve. The results obtained indicate that AMLDL has established a strong reputation of being a professionally operated, transparent, and customer-friendly company, and there is certainly more to improve by making it more digital and data-driven in its marketing policies. The internship experience equipped me with such important skills as improved communication, better knowledge about the process of real estate sales, practical experience in field marketing, and the necessity of working in a team. To sum up, my internship was a landmark experience that allowed me to relate my theoretical knowledge and practical practice to enhance my professional competencies and define career objectives in Bangladesh real estate.