Abstract:
The report is entitled An Analysis of the Buying Behaviour of the Real Estate Customer: A Study of ABC Real Estate Ltd. and explores the most important variables in customer purchasing behaviour of the real estate industry in Bangladesh. The research is expected to learn about purchaser behaviour, find out the difficulties in the choice-making stage, and suggest the strategic adjustments to make clients happier. ABC Real Estate Ltd. is a relatively old real estate developer in Bangladesh and is in business since 1972, a good reputation of quality construction, ethical business practices and delivery of projects on time. Although it has a good market standing, shifting customer demands, pricing issues and growing online competition pose new challenges. The results indicate that the most significant issues in the impact on buying behaviour are location, brand trust, documentation clarity and transparency. Nevertheless, constructs like low price flexibility, low responsiveness to after sales services, and low digital responsiveness are problems that affect customer satisfaction and postpones decisions on purchasing products. The study suggests based on these findings that flexible pricing, better after sales support, enhanced digital marketing, easy documentation, and CRM based customer management be adopted to improve the buyer experience and retention with the company. In general, the research findings point to the conclusion that though the level of customer trust and brand value is high in the case of ABC Real Estate Ltd. the company needs to make a series of strategic changes in line with modern buyer behaviour to remain competitive in the changing real estate market.
