Abstract:
Mensel is a hybrid men’s lifestyle brand headquartered in Bangladesh, established to bridge the gap between premium international luxury and inconsistent local fast fashion. Operating simultaneously as a Direct-to-Consumer (B2C) Retailer and a Business-to-Business (B2B) Product Development Hub, Mensel addresses the market's missing middle by offering high-quality, design-led footwear, leather accessories, and tailored apparel at accessible price points. The business employs a dual-stream revenue model to ensure financial stability: the retail arm targets the growing demographic of aspiring urban professionals seeking affordable luxury, while the manufacturing arm provides white-label design and production services to emerging fashion startups and corporate clients. By leveraging a lean just-in-time inventory strategy and direct-from-source supply chain, Mensel minimises operational risks while maximising quality. This project aims to establish Mensel not only as a premier retail authority on men’s style but also as a strategic manufacturing partner for the country’s expanding fashion ecosystem.
