Abstract:
Bangladesh is a country with a vibrant culture deeply embedded in its traditional handicrafts, sarees, Kantha and other indigenous handmade products. Nonetheless, a substantial number of local artisans are inflicted with problems such as restricted market access, low income, and no exposure to the digital world. Jolchhaya is created to fill in this void by establishing a sustainable platform that links the skilled artisans to the contemporary consumers via the online as well as offline retail channels. This undertaking is concerned with the business and operational strategy of Jolchhaya, a company that not only aims at saving the culture of Bangladesh but also at providing the authentic, original, and affordable traditional products to the consumers. The business has a wide range of products in its portfolio like crafted Punjabi , and other kinds of handcrafted articles. Through mixing the cultural authenticity with advanced e, commerce practices, Jolchhaya sets out to improve customer experience and broaden market access all over the country. The organization takes a step, by, step plan for growth and investment to maintain financial viability. Firstly, the expenses will be artisan sourcing, inventory management, branding, digital marketing, and logistics set, up. Increment of revenue is anticipated through seasonal and festival, based collections, customized products, and new customer segments. The right financial planning, transparent accounting systems, and regular checking will be the tools for long, term profitability.On the operational side, Jolchhaya is committed to maintaining the efficiency of their inventory control system, ensuring quality, and most importantly, having good relationships with the artisans. The company will be able to gauge
