Abstract:
My assignment under examination deals with the case of Drimit online, a garment manufacturing business in Bangladesh. I hope to get realistic and achievable growth concepts that will enable Drimit to win over in a highly competitive market. I would wish to know the prevailing circumstances and be able to provide recommendations that resonate with the real life issues that the brand is going through. I will successfully intertwine transparent theories concerning the entrepreneurship, and practical information concerning the brand and its on ground experiences. I will investigate all the major sectors the current business model, market position, customer behavior and daily operational challenges the team faces. The examination will be based on the basic instruments such as SWOT and PESTEL to identify internal advantages and downsides and external threats and opportunities. I will also examine financial performance and marketing performance to demonstrate the current stand of Drimit. According to that, I would recommend growth and sustainability measures: addition of products, excellence in digital marketing, customer relations and maintaining strict control on costs. I have also developed a step-by-step implementation plan, which is within the limited resources of Drimit. On the whole, the given project is expected to allow Drimit to improve its market position, customer satisfaction, and guarantee long-term growth. It will also indicate how small and medium online fashion enterprises in Bangladesh can merge between swiftness and sustainability to achieve a profiteering equilibrium.
