Abstract:
Monikanchon is the brand of student oriented online clothing which is to be made accessible to modern and traditional fashion at affordable prices without losing the quality. The intended market of the brand mainly includes university and college students in Bangladesh who need fashionable and affordable clothes. Monikanchon sells a variety of products to its clients such as sarees, kurtis, salwar kameez, bags, and any other fashion product based on trends through e-commerce and social media platforms like Facebook and Instagram. The essence of Monikanchon is to assimilate the Bangladeshi cultural background and the modern fashion design to allow young customers to demonstrate their identity and confidence in their clothes. The company operates on a customer-focused business model, which consists of decent price, quality delivery and stable products. Besides, Monikanchon focuses on sustainability by supporting ethical sourcing and designing future projects on recycled and reused items. Having a clear growth strategy, Monikanchon is set to develop its activities by adding physical stores to its online activities and considering entering in the national and international markets. The project examines the business idea, market, revenues, marketing plan, financial projections and expansion opportunities of Monikanchon, indicating the feasibility and sustainability of its business in the competitive Bangladesh fashion market in the long term.
