Abstract:
This project focuses on Savora, a 25-seater Chinese restaurant based in Bangladesh, which has been successfully operating for the past three months. The restaurant was established with the aim of filling a clear market gap providing hygienic, affordable, and authentic Chinese cuisine in a family-friendly setting, bridging the gap between expensive fine dining and low-quality street food options. The study outlines Savora’s vision, mission, goals, and objectives, which emphasize delivering high-quality meals, creating value for customers, and ensuring sustainable business growth. The analysis reveals that the Bangladeshi restaurant industry is rapidly growing, with increasing demand for quick service and delivery-friendly restaurants, making Savora’s positioning both relevant and promising. A detailed review of the market and competitors highlights Savora’s strengths, particularly its mid-range pricing, strong customer service, and digital presence through platforms such as Facebook. Supporting frameworks such as SWOT, PESTLE, and Business Model Canvas were applied to assess the business environment and identify opportunities. The financial plan demonstrates a total investment of BDT 12 lakhs, covering costs such as rent, salaries, raw materials, utilities, and marketing. With an average daily sales projection of BDT 15,000–16,000, the revenue model shows steady growth, with break-even expected within the first year. A Minimum Viable Product (MVP) approach ensures the business tests and refines its offerings before scaling further. The project also presents a risk management framework with mitigation strategies and a sustainability plan, ensuring long-term resilience. An implementation timeline with innovative growth initiatives and Key Performance Indicators (KPIs) guides progress tracking. Finally, the future expansion strategy envisions scaling through new branches or cloud kitchens, menu diversification, partnerships, and sustainable business practices.
