Abstract:
Titled “Technopreneurship in Advertising: Embracing Marketing Through Technology Innovations,” this report discusses how the use of new technologies is turning around the advertising sector. The launch of technologies like AI, Blockchain, IoT, AR, VR, Quantum computing, Cloud computing as well as Neuro Chips, has expanded the boundaries of advertising and taken it to the next level. The paper investigates the role of these technologies in creating highly targeted campaigns, analytics dashboards, and private AIs to protect everything advertising agencies and technopreneurs dream of. The use of Google Analytics tools, IoT sensors, and neuro chips enable advertisers to gather minute details about their s target consumers. AI and immersive ads to automate their advertising would be a dream come true for advertisers and the idea is made possible due to quantum cloud computing. Further, blockchain increases trust between brands and consumers through its immutable, secure technologies. The study makes recommendations regarding the positive transformations achieved through these technologies such as increased consumer interaction, higher effectiveness, and reduced costs. It also outlines key ethical concerns such as privacy of personal data, algorithms used to process data, and the need for relevant laws governing the technologies. This report finalizes with a strong appreciation of the prospects which technopreneurs can realize through these technologies for further innovation and competition edge. The technopreneurs need to integrate as well as be careful to include the redesigning of advertising in their contributions and by so doing assist in the expansion of the industry which is expected to grow to more than USD 700 billion in 2027. This report is useful for advertising management practitioners, technopreneurs and policymakers owing to the coverage of issues that are pertinent to the future of technology based advertising.
