Abstract:
Backpackers is an exciting new OTA (online travel agency) created to give backpacking travelers all of the tools they need the whole world over. By focusing on simplifying and enriching the traveler experience across Asia, Backpackers aims to offer a one-stop-shop platform that spans every stage of a traveler’s journey. Backpackers integrate new-age technologies from tour bookings to accommodations and local experiences to travel insurance to provide personalized and efficient services that adapt according to the dynamic tourist needs. The travel industry, especially the OTA market, has seen explosive growth over the past few years, leading to an overcrowded and competitive ecosystem. At the same time, though, much remains ambiguous, including groups that clamor for all-inclusive itineraries in a way that has not yet fully reached the light or resorts that promote eco-friendly options but don’t follow through on affordability. Backpackers want to fill these gaps by offering not just ease but innovative solutions that appeal to eco-friendly and socially aware travelers.
