Abstract:
The purpose of this project paper is to give the overall analysis about Stylish Nura, a fast-growing ethnic wear business. In this project there is qualitative content analysis. Stylish Nura has both an Offline and E-commerce store that keeps traditions alive, integrating the rich culture with contemporary clothing trends, our product range to Sarees, Three-piece sets to women. Also Stylish Nura has a wide range of Indian traditional products from various states. Based on an in-depth market study, assess the rising demand of ethnic wear, profile our potential customers and analyse competition with a detailed description about our product to be offered, different types of sarees, three-piece sets etc which are being made according to the taste of customers. The marketing strategy includes digital as well as traditional market efforts. Our strong online presence is achieved by our e-commerce website with a user-friendly experience and regular activity on social media, mainly via Facebook. On the other hand, we have a physical store for the offl ines that offer them the real deal shopping experience, which we followed with conducting new promotions online like social media marketing, email campaigns, festive discounts, influencers, and customer loyalty program. It includes the management of both online and offline operations efficiently focused on inventory and customer support and logistics. Overview of the financial plan covering revenue model, pricing strategy, financial projections and overall approach to reaching sustainable growth and profitability.
