Marketing Strategies of a Nationwide Internet Service Provider: A Study on Triangle Services Limited.

Abstract

This report focuses on the marketing strategies of Triangle Services Limited, where I did my MBA internship as a part of the program at Daffodil International University. Under my supervisor Prof. Dr. Shibli Shahriar, I had the opportunity to participate in different marketing activities. In particular, the research focuses on key factors of the company’s marketing action, including customer segmentation, pricing strategies, service differentiation, brand positioning, digital marketing, and customer retention. Triangle Services Limited is a nationwide internet provider. During my internship, I tried to cover how the marketing department works—from planning, strategy to client and service. I was involved in tasks such as sending service order forms and handling change requests, which gave me real life experience into the company’s work environment. I also examine how different teams within the marketing department work like Corporate, and Retail. Each team had its own responsibilities, and lesson about their roles helped me see the bigger image of how marketing supports the company’s growth. When I was doing my job, there are some difficulties during collecting data and faced a few limitations. Still, the experience taught me a lot—especially about my communication with client during conversation because communication is one kind bridge of meaning. It help organizational attitude, how marketing strategies work in actual field. Based on my findings, I added some valuable suggestions that could help marketing field. This report paper not only reflects my academic journey and adds some information. These suggestions aim to get up Triangle Services Limited’s marketing effectiveness, improve internal communication, and strengthen its image in a highly competitive market. In conclusion, the internship has helped me adjust the gap between academic knowledge and corporate practice. It based on my understanding of strategic marketing and assists me to contribute meaningfully to the (ISP) industry in the future.