An Evaluation of the Marketing Strategies of Intellier Limited

Abstract

Internship Report The primary purpose of this report to the marketing strategy used by Intellier Limited a technology-driven company, which offers IT solutions services to business clients. The paper investigates the company’s marketing strategy, problems and digital marketing effectiveness in terms of its business success. The main purpose of this paper is to examine the marketing strategy that operates within a technology-based industry otherwise known as the beehive market model which Intellier applies to popularize its services. Over the course of this internship, I have been involved in several roles including: market research, supporting the SEO and SEM teams alongside aiding in content creation for social media such as LinkedIn and Facebook. These have given me hands-on experience in digital marketing in IT sector, where I learnt how 'creativity' and 'strategy' integrate to market its services at Intellier. This report gives details of my contribution to Intellier, the work I had to carry out, and the expertise gained and problems encountered. It includes some of the most important things you will need to learn that associate what happens in the classroom and what actually happens within marketing technology. There are also suggestions for possible marketing strategies improvements and resolution of those issues is added to the future actions’ recommendation. I gained so much from the internship in terms of technical and personal development. It has given me knowledge about digital marketing techniques, creating content and analyzing the market or campaign performance. The experience gave me the opportunity to enhance my communication and teamwork skills by working closely with different teams in the company.