“An evaluation of marketing operations of Akij Resource Ltd (A Study on SBU: Bongo Traders Limited)”

Abstract

This document represents the overall actual experience of marketing that took place in my internship at Akij Resource Limited with their project Bongo Traders Ltd. The purpose of the internship was to understand the mechanics of marketing and operations related functions such as logistics, vessel operations, inventory control and invoicing in an organization. I had various tasks during my internship including assist with the creation of international tender documentation, on-site witness of mother and lighter vessels, duties within the warehouse and inventory department as well as after billings. These findings very much assisted me in comprehending the process of Akij Resource Ltd and its marketing strategy to control the distributing system. Your report will focus on the types of advertising The company undertaker and how important you feel these represent contributions to improved efficacy. It covers the work I did on my internship and what I learned as well as grievances with the organization. Tangible necked bottlenecks outcomes (e.g. flu-season period delay attributed to manual documentation, interface front-end personalization- unavailable in operation, general department communication blockers) were presented and suggestions provided. “I was able to do so many new things which I won’t be able to classify the items as these are the needs of today –marketing and logistics on the te-bid, vessel operation billing process. It also ramped up my problem solving, communication and coordinating skills, which are critical in marketing. The report has also not included just what I learned from internship in Akij Resource Ltd company, but rather it talks on how I have been trained and developed by satisfying the expected interests. The paper concludes with some real-world recommendations to enhance organizational and marketing performances of Akij Resource Ltd. such as by raising digital integration, introducing cross-functional workflow coordination etc.