Internship Report on Analysis of Marketing Strategies of Exim Bank Limited

Abstract

Chapter One Introduction 1.1 Background of the Study. This report is on the overview and marketing analysis on EXIM Bank Limited an Islamic Commercial bank in Bangladesh as part of my internship. The remaining of the report is organized into seven chapters aiming to present systematically the results and lessons-learned. This chapter presents background of study, statement of problem, objectives and their rationale, methodology used in undertaking the research as well as limitations faced during the period of internship. Chapter 2: An overview of Exim Bank Limited The following discussion is an outline on Exim Bank Limited comprising mission, vision, CSR and Strategic objective of the Exim Bank. The roles and responsibilities of the intern, the justification for the role provided, and samples of work and projects completed during the internship are the main topics of Chapter 3. Chapter 4 deals with Exim bank’s marketing strategies such as Segmentation, Targeting and Positioning (STP) and Marketing Mix (8 Ps- Product, Price place, promotion, people, process, physical evidence, performance). Critique of the Practicum Experience Chapter five presents a critical analysis and reflection in terms of challenges faced, lessons learned from such experiences and an overall reflection on the corporate world at Exim Bank Limited. Chapter 6 concludes the discussion, as well as internship experience. Chapter 7 addresses the academic, professional and industry implications of the interns' experiences. This study is a useful tool for learning how Exim Bank Limited upholds Islamic banking standards while putting its marketing plans into action, keeping customers happy, and inspiring expansion. Additionally, suggestions for enhancing the bank's marketing and efficiency in operations and provides a summary of the internship experience as a whole.