An Analysis of Customer Satisfaction with the Service Quality of BRAC NGO.

Abstract

NGO sector plays a pivotal role in the economic development of a country. This report is an attempt to familiarize service functions of BRAC NGO. The internship program is very helpful to conduct the space between the theoretical knowledge and real-life experience as a part of Business Administration. In this report it focuses on the Customer Satisfaction of BRAC NGO. The main objective of this report is to fulfill the partial requirements of MBA degree under Daffodil International University. Another objective is to identify whether customers works. The methodology which has a major importance in obtaining data that o grounded largely in the personal experience of manager, but also in the documentary evidence like use questionnaires, articles, annual report, websites etc. The limitation of this report is lacking of time and limited to organizational setup, function and performance. The vision of BRAC NGO is to become the effective largest commercial NGO in Bangladesh to support socio-economic development of the country and to be a leading NGO in South Asia. The mission of this NGO is an effective commercial NGO by maintaining a stable growth strategy, delivering high quality financial products, providing excellent customer service through an experienced management team and ensuring good corporate governance in every step of NGOing network. The Overview of BRAC NGO covers the origin of the NGO, organizational profile, vision, mission, key milestone, products and SWOT analysis of the NGO.