An Evaluation of the Marketing Activities of Walton Hi-Tech Industries PLC

Abstract

This report is prepared on the basis of my three-month practical experience at Walton Hi-Tech Industries PLC. This internship program helped me to learn about the practical scenario of an Electronics Industries. Walton Hi-Tech Industries PLC is a dynamic and leading countrywide Leading Electronics Walton Hi-Tech Industries PLC is a giant Electronics Company of Bangladesh, commenced its operation in 2008. This report has been presented based on my observation and experience gathered from the company. The internship report has been prepared on ‘An Evaluation on Marketing Activities of Walton Hi- Tech Industries PLC’ based on both primary and secondary data. The information used in this report has been collected from various sources such as, daily reports of activities, interviews with employees, blogs, website, website backend and sales reports. The first part of the report contains information of the organization itself, the products and services that Electronics Showroom is providing to the customer and vision for the future. The second part of the report contains the nature of job, my duties and responsibilities towards the job and some suggestions how they can improve their current marketing strategy. The third part contains the main part that I was involved in my internship. In this part I have discussed about marketing activity of Bengal Solutions Limited as like marketing mix, Segmentation, targeting and positing. Finally, I have identified some problems regarding the performance of Walton Hi-Tech Industries PLC. Meanwhile I have included my suggestions and recommendations in order to eradicate the weaknesses of their department. Finally, I have ended my report through including references and sources that I have used to make this report