Abstract:
This report discusses the role of transport services in improving the efficiency of marketing
Akij Food and Beverage Limited (AFBL), which is a concern of Akij Venture Limited. One of
the biggest organizations in the FMCG market in Bangladesh, AFBL depends on its welldeveloped transport and logistics network to guarantee the seamless delivery of the products
and support its brand image.
The report emphasizes that transport services do not only form part of a supporting role; they
are strategic facilitators to marketing performance. Effective transportation guarantees delivery
in time, product availability, and customer satisfaction, which directly enhance the competitive
edge of AFBL in the beverage market.
The tasks during the internship period at the Transport and Logistics Department incorporated
checking files, processing purchase orders, BRTA vehicle registration, bank transactions, and
compliance documentation. These activities offered personalized exposure to the role of
transport activities in the effort to promote overall marketing efficiency.
Overall, major conclusions imply that although AFBL has a well-developed transport network
with more than 650 cars, issues like manual dependence, a lack of digitalization, an increase in
fuel prices, and complicated BRTA procedures are obstacles to operational effectiveness. The
report suggests a number of improvements, such as the introduction of fleet management
software, the automation of documentation, increased fuel efficiency, and the facilitation of
interdepartmental coordination.
All in all, the internship experience intersected between the academic background and the
practical experience, with a focus on the strategic component of transport services in securing
AFBL market reliability, brand loyalty and long-term development.
