Internship Report On Analyzing Digital Marketing Strategies for Market Positioning

Abstract

The report is based on internship on the Digital marketing strategies and Market Positioning at Bry-Air (Asia) Pvt. Ltd. the leading company in Dehumidification and environment control solution industry worldwide. Bry-Air is the flagship company of the Pahwa Group, showcasing its robust foundation and ongoing dedication to innovation and customer satisfaction through advancement in quality air solutions. 12 weeks of Internship as Marketing Executive from Bry-Air (Asia) Pvt. Ltd., Bangladesh Office where the intern acquired practical experiences in Hubspot Marketing, Content Writing, Data Analytics, Exhibition organizing and Arrangement of Seminar. During our daily work and participation in international events like the Asia Pharma Expo, BAPA FoodPro etc., we learnt how to Promote Brand, Interacting with Customers, and Generate new enquiries are actually applied practically. The report further examines the company's marketing mix, highlighting the product offerings, premium pricing strategies, distribution channels and the promotional efforts, both traditional and digital. It also has a SWOT analysis and competitor benchmark to help frame BRYAIR’s market presence. The internship bridged the theoretical concepts gained through BBA courses with practical applications in Customer Behavior, Service Marketing, and Brand Management. The report concludes with insight on the experiences gained, their impact on career development, and recommendations to enhance Marketing effectiveness at Bry-Air (Asia) Pvt. Ltd.