Abstract:
This report presents the findings of an internship program undertaken at Sanjana Fabrics Ltd- Asiatic Group, a leading manufacturer of Woven fabrics. The primary objective of the internship was to gain hands-on experience in the sales and marketing of woven fabrics and to understand the various aspects involved in the process. The report covers the various sales and marketing strategies used by the company to promote their products, including market segmentation, target market identification, product positioning and promotional activities. The report also provides an analysis of the company’s current market position and its competitors as well as recommendations for future growth. The internship program has provided a valuable opportunity to gain a deeper understanding of the sales and marketing of woven fabrics and has equipped the author with practical skills that can be applied in future careers.
