Digital Marketing Practices in the Real Estate Business: A Study on Assign Realtor Limited

Abstract

This internship report focuses on the real estate sector in Bangladesh, with a particular emphasis on Assign Realtor Limited. I selected ten prominent real estate organizations based on specific criteria and conducted an overview of these companies for examination purposes. The concept of real estate development in Bangladesh began in the 1960s, with Ispahani and EHL being among the pioneers. The sector saw significant growth in the early 1980s and has continued to expand, with over 1,024 real estate companies currently operating in the market. This number is steadily increasing due to the sector's profitability. Real estate companies in Bangladesh typically offer apartments through detailed plans and site presentations, which classify the product as "unseen" until completion. The industry generally requires minimal bank financing and is characterized by a growth rate of approximately 15%. Average annual returns on investment range between 15% and 25%, making the sector attractive to new businesses. The industry is currently in the growth phase of its life cycle, though some companies are experiencing faster growth than others. Despite its potential, the sector faces risks from unethical practices by certain market players, which could impact its overall stability and growth.