An internship report on "Marketing activities of Commercial vehicle Industries in Bangladesh :An Analysis of IFAD Motors Ltd.

Abstract

The report is based on internships on the marketing strategy and operation procedure on IFAD MOTORS LTD one of the leading companies in the commercial vehicle and motorcycle manufacturer, importer and distributor under the automobile industry in Bangladesh. It does not just take into account the company's status as the sole distributor of Royal Enfield motorcycles even as they distribute Ashok Leyland commercial vehicles, Apollo Tyres and Gulf Engine Oil. 12 weeks of Internship (Customer Relation Management) from IFAD Motors Ltd, head office in which the intern got the practical experience in customer service, Showroom operation, CRM software DMS, pre-booking handling, event management and marketing coordination. During our daily work and participation in international events like the ICCB Moto Show, we learnt how those marketing, brand positioning and customer relationship strategies are actually applied in practice. The report further examines the company's marketing mix, highlighting the product offerings, premium pricing strategies, distribution channels and the promotional efforts, both traditional and digital. It also has a SWOT analysis and competitor benchmark to help frame IFAD market presence. The internship combined theoretical concepts learned through BBA courses with practical experience in customer behaviour, service marketing and brand management. The report ends with considerations of learnt experiences, career impact and suggestions to improve marketing effectiveness & CRM performance in IFAD Motors Ltd.