Internship Report On “AnAnalysis of Marketing Strategies of ‘‘PFEC Global”

Abstract

In this internship report, we will able to get detailed idea and comprehensive marketing analysis about “PFEC Global” a leading education consultancy firm and visa processing agency in Bangladesh. This internship report is divided into seven chapters. The first chapter deals with background, statement of the problem, objectives of the study, objectives, methodology, and limitations. Chapter two is about overview of the company, mission, vision, value, history or current operations of the company “PFEC Global. Then, the next chapter (Chapter 3) is role and responsibilities, rationale for the role, and tasks and projects examples of “PFEC Global”. The chapter (Chapter 4) is about important learnings, segmentation, targeting, positioning (STP), and Marketing Mix (8 Ps) Product, Price, Place, Promotion, People, Process, Physical Evidence are discussing. Then the next chapter five is about, critical evaluation, key challenges, learning from challenges, overall reflection. Then the chapter six is about Conclusion. The last chapter seven is about academic implications, professional implications, industry implications. This internship report serves as a valuable resource for understanding how PFEC Global implements its marketing strategies and future improvements that can drive growth and success in consultancy sector at Bangladesh. this internship report contains recommendations for “PFEC Global” and give a brief conclusion.