Abstract:
This internship report is a comprehensive but accessible review of the digital marketing strategy of Renaissance Dhaka Gulshan Hotel. It begins with the brief history of the hotel and speaks about its illustrious past. It provides a richness of offerings, first-class service, and first- class amenities. It also discusses the increasing importance of digital marketing in the contemporary hospitality industry. This report is to show how the hotel has employed digital tactics to stay relevant and competitive in a market that is increasingly dependent on the internet. This report provides the specific aims and the strategy of the marketing team to achieve the same, from gaining direct bookings and visibility to increasing brand loyalty and engaging with guests across channels. The planning and execution process of this report is also a major part of showing how setting goals, conducting research, and developing a strategy all come together in creating a cohesive marketing plan. This report examines tactics like social media, paid advertising, content production, SEO, and website optimization with real-life examples of how and how they employ them every day. Employing these tactics requires cooperation from internal teams and digital partners.
