Abstract:
NCC Bank's marketing tactics are examined in this study, with an emphasis on the Savar Branch.
To keep a competitive edge in the banking industry, the study intends to examine how the bank
uses a variety of marketing strategies by STP (segmentation, targeting, positioning) and marketing
mix (product, price, place, promotion, people, process, and tangible evidence) to draw in and keep
consumers. The study uses secondary data sources, such as newspaper articles, industry
associations, NCC Bank marketing materials, earlier research, and Annul financial reports.
According to the findings, the Savar Branch of NCC Bank takes a customer-centric approach,
prioritizing competitive pricing, digital banking services, marketing initiatives, and well-placed
branches to improve customer accessibility. This study offers suggestions for future development
and advances our understanding of how well NCC Bank's marketing tactics work in a cutthroat
banking environment.
