“An Analysis of the Experience Marketing in Bangladesh: A Study on Amusement Parks in Bangladesh”

Abstract

The purpose of this research is to assess the marketing experience of amusement park in Bangladesh. Tourism is considered as the world’s largest and rapid growing industry of modern world. This is an area which is explored widely in the Bangladesh, especially among the young people and its importance is rapidly increasing. Data have been collected from primary and secondary sources. An exploratory followed bydescriptive study on the marketing practices of amusement park industry was conducted. In depth interview with amusement park companies’ managers and general employees were conducted. Specific questionnaire was used for addressing descriptive aspects of the study. This research project includes seven chapters. These are Introduction (includes introduction, origin of the report, objective of the study, scope of the study, limitations of the study), Literature Review, Research Methodology (includes research type, data collection, sampling data, data analysis), Overview of Amusement Parks in Bangladesh, Marketing Strategies and Tactics of Amusement Parks in Bangladesh, Problems faced by both company and visitors and finally recommendations and conclusions of research project. In the end questionnaires are given in graphical presentation which would be useful for understanding of the research project.