Internship Report on “Production And Marketing Process of Lamia Chemical Works”

Abstract

This report goal toward providing an idea and overview on the production and marketing process of Lamia Chemical Works. The report is prepared within the broader framework of Internship Program of the Department of Business Administration, Daffodil International University.

I have organized this report into six chapters. The first chapter provides an introduction, outlining the purpose of this report, its objectives, and the research methods and sources used. In the second chapter, I delve into an overview of Lamia Chemical Works. This section highlights key information about the company gathered through my research.

Chapter three explores short term strategy, long term strategy, market segments strategy including how they function, and relevant rules and regulations. In chapter four, I focus specifically on supplier, wholesaler, retailer and consumers analysis.

In chapter five I have discussed about Four P's and SWOT analysis. In chapter six I have discussed the Findings, Recommendations, Conclusion.