Internship Report on Analyzing Marketing Mix Strategy of Shubornobhumi Housing Ltd.

Abstract

This report provides an overview of the Marketing Mix Strategy of Shubornobhumi Housing Ltd with a focus on the 4Ps (Product, Price, Promotion, and Place) and STP (Segmentation, Targeting, and Positioning) analysis. By analyzing the 4Ps, it explores how the company manages its product portfolio, pricing strategies, promotional activities and distribution channels. In terms of product analysis, Shubornobhumi Housing Ltd. demonstrates a diverse product portfolio, encompassing a range of consumer goods. Regarding pricing strategies, Shubornobhumi Housing Ltd sets competitive prices based on market dynamics and consumer preferences. In terms of promotion, Shubornobhumi Housing Ltd. adopts an integrated marketing communication approach. Moreover, it has effectively embraced digital marketing and social media platforms to engage with its target audience. Regarding place, Shubornobhumi Housing Ltd. focuses on an efficient distribution system to ensure timely and wide spread product availability. The report also includes an STP analysis to assess the company's segmentation, targeting, and positioning strategies. Shubornobhumi Housing Ltd. segments its market based on various demographic and psychographic factors, allowing for effective targeting of specific consumer groups. The company positions its products as high-quality, reliable, and affordable options for the target market. Based on the analysis, several recommendations are provided to enhance the marketing mix strategy of Shubornobhumi Housing Ltd. These recommendations include investing in research and development for product innovation, conducting regular market research for pricing optimization, exploring new promotional channels, and expanding distribution channels. In conclusion, the internship report provides a comprehensive analysis of Shubornobhumi Housing Ltd.’s marketing mix strategy, focusing on the 4Ps and STP analysis. The report offers valuable insights into the company's strengths and areas for improvement, providing recommendations to enhance its marketing efforts.