Internship Report on Customer Relationship & Retention Strategy of Murad Apparels

Abstract

The purpose of this study is to analyze how customer relationship management strategies are utilized by a prominent export-only clothing manufacturer to ensure customer loyalty. The clothing company under consideration has a massive garment manufacturing facility and primarily exports woven ready-made garments of excellent quality, with a special focus on outerwear and suede and PU leather production. The company sources from across the globe, strategically plans productions, and follows rigorous quality assurance processes to guarantee top-tier garments at competitive costs. The company’s values are respect for stakeholders, integrity with which it operates, innovation in all its endeavors, and customer focus. Furthermore, a customer-centered approach is supported by a large staff and facility. The overall, the firm understands the value of CRM for improving customer value and loyalty. For instance, using CRM systems, it can plan the targeted marketing campaign, better communicate, ensure good customer support is provided, etc. All of these will help the organization grow its customers and money. Some of the critical processes are made possible using platforms like Sales flare and Creation CRM. Others are customers learning that you respond to communication quickly, or their overall consumption-related experience is personalized and striving to keep you their preferred seller.

This clothing production company employs customer engagement methods to build consumer loyalty. They mainly focuses on operational efficiency, individualized care, and flexible payment schedules, as well as post-purchase assistance and service restoration procedures. By focusing on genuine relationships and efficient communication, the company achieves steady sales growth, increased productivity, and sustainable business expansion.

This paper highlights the importance of CRM and customer retention methods for business success.