Internship Report on Digital Marketing process of ACI Motors Ltd.

Abstract

This study aimed to cover the Digital Marketing process of ACI Motors Ltd. This internship report is based on the three-month internship program I completed. As part of the program, I had the opportunity to work with ACI Motors Ltd. I prepared the report based on my experience at ACI Motors. This study gave me a chance to know the ACI Motors market condition in Bangladesh. I worked with the Marketing department and gained valuable practical knowledge about sales and marketing. At the same time to know about the performance of ACI Motors Limited. The report demonstrates my hard work in adapting to an environment and overcoming challenges to understand how ACI Motors operates in the industry. I have divided the report into five parts. I have discussed the overview of ACI Motors Ltd. It covered the organizational structure, management practices, leadership style, and human resource planning process. It also covered the marketing practices and MIS operations where the information about ACI Motors' digital marketing processes is included. Lastly, I have to say that there might be some information about the company that may not be found in this report due to the security policy of the company as there are some specs where the company needs to be more confidential. After a discussion about the marketing practices of ACI Motors, I have ended the report with data analysis, findings, and recommendations along with a conclusion.