Abstract:
This internship report gives you a clear idea about “PICARD BANGLADESH
LIMITED” and its marketing Strategies. This report is divided into four chapters. The
first chapter deals with the introduction, background, scope of the study,
methodology, and limitations. The next chapter is about the organizational profile, the
company's mission - vision, objective, and hierarchy of the company. In the next
chapter (chapter 3) marketing strategy, segmentation, targeting, positioning, and
marketing mix of Picard Bangladesh LTD. are described. And this is the most
important part of this report. The next chapter (chapter 4) is about the findings,
recommendations, and conclusion. Here reviewing the company’s marketing strategy,
describe the change should be made.
