Internship Report on Marketing strategy of Picard Bangladesh Limited

Abstract

This internship report gives you a clear idea about “PICARD BANGLADESH LIMITED” and its marketing Strategies. This report is divided into four chapters. The first chapter deals with the introduction, background, scope of the study, methodology, and limitations. The next chapter is about the organizational profile, the company's mission - vision, objective, and hierarchy of the company. In the next chapter (chapter 3) marketing strategy, segmentation, targeting, positioning, and marketing mix of Picard Bangladesh LTD. are described. And this is the most important part of this report. The next chapter (chapter 4) is about the findings, recommendations, and conclusion. Here reviewing the company’s marketing strategy, describe the change should be made.