An Evaluation of the Services Quality of Janata Bank Ltd.

Abstract

An Evaluation of the Services Quality of Janata Bank Limited. Has been designed to have a practical experience while passing through the theoretical understanding. This report is a combination of three months’ internship program in Janata Bank Ltd. at local office Motijheel Branch for four years BBA course. Modern Banking offers the widest range of financial services specially credit, savings, and payment services and performs the widest range of financial functions of any business firm in the economy.By getting opportunity as an intern in Janata Bank Limited at local office Motijheel Branch,acquired practical knowledge on services quality dimension analysis of Janata Bank Limited at local office Motijheel Branch is middle of city. As a result, the Branch has to deal with commercial and non-commercial clients.Services quality dimension Analysis is the most challenging task in every organization. Through the satisfied customers, a firm can easily measure the effectiveness of the business, its potential and position in the industries, and the areas that are needed to polish and improve.Janata Bank Limited operational and marketing areas have also been explained to have a clear idea about different business areas of Janata Bank Limited. The operational areas have been explained with their results in the related field. However, Janata Bank Limited in some cases increase and curtail its areas according to its convenience and by the management decision. In this part, JBL’s marketing related areas in the market has been also discussed. Among the different marketing areas the IPO and the lease finance are common. The study also consists of some sophisticated ideas as recommendation for improving quality services.