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Browsing Vol. 01, No. 1, July 2006 by Author "Gurung, Hemanta Bahadur"

Browsing Vol. 01, No. 1, July 2006 by Author "Gurung, Hemanta Bahadur"

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  • Consumers’ Opinion about Mass Customization in Dhaka City 
    Iqbal, Mohammed Masum; Jui, Rokeya Parvin; Gurung, Hemanta Bahadur (Daffodil International University, 2006-07-01)
    “Mass customization” is an important strategic approach where elements of the marketing mix are individualized for each customer. This article describes an empirical study in which 200 consumers who lived in Dhaka city ...
  • Prospects of Super Market Concept in Dhaka City 
    Gurung, Hemanta Bahadur; Rahman, Masud Ibn; Chowdhury, Tamzid Ahmed (Daffodil International University, 2006-07-01)
    With over twenty super markets that follow the theme of arranging all kinds of products under one roof for the consumers operating in full swing, the shopping style of city dwellers has changed dramatically. These super ...

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