Browsing Vol. 01, No. 1, July 2006 by Author "Iqbal, Mohammed Masum"

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Consumers’ Opinion about Mass Customization in Dhaka City

Iqbal, Mohammed Masum; Jui, Rokeya Parvin; Gurung, Hemanta Bahadur (Daffodil International University, 2006-07-01)

“Mass customization” is an important strategic approach where elements of the marketing mix are individualized for each customer. This article describes an empirical study in which 200 consumers who lived in Dhaka city ...
Newspaper Marketing in Bangladesh: A Case Study on the Prothom Alo

Reza, Syed Maruf; Iqbal, Mohammed Masum; Uddin, Mohammad Riaz (Daffodil International University, 2006-07-01)

Newspaper has become a part of any modern society. This is one of the most important consumer products of our daily life. Like all other consumer goods newspaper industry requires some special marketing efforts. The main ...

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