Marketing Strategy of Minister Hi-Tech Park Ltd

Abstract

The work is originated in result of my internship, which I have done, as a requirement of MBA program. This report is done based on my three months internship in Minister HiTech Park Ltd. During my stay at the office as an internee as well as employee I never felt vague and ambiguous. The environment of the Minister Hi-Tech Park Ltd. is well and friendly. The staffs and Colleagues are specialized in their respective fields. Each of them works on their own and there id supervised from the top management. The motivation of the staff, I believe comes from the very sense of responsibility. Minister Hi-Tech Park Ltd. is the largest Electronics Company of Bangladesh. Minister Hi- Tech Park Ltd. follows the rules and regulation prescribed by the Bangladesh Government. The Introductory part starts with overviews of the Electronics industry in Bangladesh as well as the organization Minister Hi-Tech Park Ltd. itself. I have discussed on various points but actually focus on objective of the study and Shedding some light on the organization's background. The Second part of this report, I have discussed profile of the organization. In this chapter I have discussed on various points but focuses on historical background, marketing strategy, mission, vision, objectives, and SWOT of Minister HiTech Park Ltd. The Third part of this report, I have discussed on conceptual framework.