An Analysis of the Marketing Activities of Spellbound Leo Burnett

Abstract

As a part of Internship program for Business Graduate students, each of the students’ needs an organizational attachment. The primary goal of the report is to think around an examination on advertising exercises of Spellbound Leo Burnett. This is a little scale to examine on promoting exercises of Spellbound Leo Burnett. Here I was admitted to make a report on an analysis of the marketing activities of Spellbound Leo Burnett. And the objectives of the study are identified marketing strategies, marketing mix, identify the problems related to the marketing activities and recommendations to solve the problems of Spellbound Leo Burnett. As a marketing agency I worked for this internship that’s why choose this topic was assigned by my honorable supervisor. Primary and secondary data were used and the study also required interviewing the officials and staffs where necessary. Information was collected to furnish this report both from primary and secondary sources like practical work, face to face conversation with the associate of Spellbound Leo Burnett, direct observation, sales record, files and folder and client feedback. The examination finds that Spellbound is a joint effort of a gathering of youthful business people attempting to convey the best yield for the business at the least aggressive cost. It has been a tough errand to keep up the quality, yet they have figured out how doing it unfailingly. Spellbound Leo Burnett gives benefits through its broadened fragments of correspondence, promoting, PR and Events.The second chapter Spellbound Leo Burnett marketing strategies can be distributed into three segments in segmentation, there are the corporate clients, the NGO clients, the government clients. Spellbound Leo Burnett will target the local manufacturing companies, local service companies, private and public educational institutions, and small business. Marketers plan positions that distinguish their products from competing brands and give them the greatest advantage in their target markets. The third chapter The marketing mix (also known as the 4 Ps) is a foundation model. A product refers to an item that fulfill the customers need or wants. Price is the amount of money customers must pay to obtain the product. Place includes company activities that make up the product available to target consumers. Promotion refers to activities that communicate the merits of the product and seduce target customers to buy it. Finally, Spellbound Leo Burnett sometimes delay to submit their project for insufficient employees, if hire more employee then could be fix this problem. They also delay work for usage old technology, that’s why their employees suffering to do work on that. If they buy some upgrade technological product for their employees, then they work faster than now.It has ended up being in like manner possible by power of the never-ending work and trustworthy obligation of the gifted delegates of the association. So it must be perceived that "Spellbound Leo Burnett" is eminent and settled in association in promoting division in Bangladesh.