Customer Satisfaction on Service Quality Of SOUTH EAST BANK Limited

Abstract

In the last term of final year of Bachelor of Business Administration (BBA) course, I was sent to Southeast Bank Ltd (SEBL) to have a practical exposure on banking activities under the program “Customer Satisfaction on Service Quality of Southeast Bank Ltd (A Study on Bangla motor Branch)”. SEBL is a leading private commercial Bank which starts it operation on under Companies Act, 1994 on March 12, 1995. Through its countrywide 35 branch network, it is providing a comprehensive and competitive banking service to its clients .With the starting the operation of SEBL, the main branch continue it’s operation .Through its three core departments, namely General Banking, Advance and Foreign Exchange, its provides all kinds of banking service to its customers. Throughout my overall study.I have mainly tried to critically review the General Banking Activities of southeast Bank Ltd. Bangla Motor Branch. General banking comprises of account opening, bills, remittance, clearing cash and computer sections. Through these sections it establishes Banker customer relationship, collects bills for customers, remit funds of customers from one place to another, honoree cheques drawn on this branch. General Banking department provides these services in a faster and better manner. First chapter Introduction of the report focus on background of the study, origin of the study, rational, Scope, objective of the study, limitation of the study, Methodology of the study etc. Second chapter of the report focused on overview of SEBL contains history, vision, mission, objective, product and services of SEBL and so on. The third section focused the project part which called General Banking Activities of Southeast Bank ltd. Last but not the least Section focused my 3 months internship experience which I learned from SEBL Bangla Motor Branch as well as the some sort of problem which I have found from my observation. In this part I also try to recommend some solution to solve these problem and conclusion based on my study.. Through the report I mainly try to critically review the General Banking Activities Bangla Motor Branch of Southeast Bank Ltd.