An Analysis of Marketing Strategies of Super Star Lighting Ltd

Abstract

This report is prepared on the basis of my three-month practical experience at Super Star Lighting Limited. This internship program helped me to learn about the practical scenario of a Electric Company specially Lighting division. Super Star Lighting Limited is a dynamic and leading countrywide Lighting solution provider. It is a sister concern company Super Star Group, commenced its operation in 1994 under the brand name Super Star and with the product GLS Bulb as primary Lighting solution providers in Bangladesh. Later, the company grew fast, expanded its business and came out as a group. In the early of this century super star introduced environment friendly CFL bulb and later introduced LED bulb and currently leading the both market of accessories and Lighting..And in 2013 Super star Lighting came up with new brand name and as a sister concern of super star group. This report has been presented based on my observation and experience gathered from the company. The organization has many divisions and departments but my focus is given more on the Marketing and Business Development (MBD) Division as I only got the opportunity to work in this division. The report mentions about the Attitude of eco friendly Lighting and the impact of marketing mix and benefits Super Star Lighting Limited provides to their customer. A research is conducted to draw a conclusion on the basis of consumer’s Attitude and the overall output of marketing mix. The result that is found is quite considerable. However Super Star Lighting Limited should work a lot to make their customer aware about the needs of eco friendly Lighting. The result of this research is described in details in this report in the later chapters. After knowing the scenario of Super Star Lighting Limited in terms of their customer knowledge a lot of recommendations came up. The report also consist recommendations and conclusion according to my point of view, which I think would improve the environment of the organization if implemented. I have conducted a descriptive research under the topic “An Analysis of Marketing Strategies of Super Star Lighting LTD” in the main body of the report. I have analyzed the results and brought to the light the different scopes for improvement in the process. I have divided them into two sections - from the point of view of the job and from my own research