Abstract:
Practical training is an important part of marketing courses. Theoretical studies are not more
sufficient enough to get into the corporate world and understand the complexities of large-scale
organization. Practical training exposes us to real practices of marketing in the organization. The
main reason for choosing his topic is to know the implementation of core marketing activities in
the real field and training theoretical knowledge into practical experiences. To find out the
current trend of event and activation in the technological field and how consumer perceive about
certain marketing campaign of a certain product.
Finally, I have conducted my internship program at IB Corporation and tried to prepare a
comprehensive and informative report on the basis of experience and activities that I have
observed and performed during the short period of my training program. I have made all possible
efforts to submit this report. Finally, I beg pardon for all my unexpected and unwilling mistakes,
which may appeared to complete my whole internship study.
The outcomes of the study will surely be a great experience. This will help to know more about
the consumer behavior, product promotion and market trend of the products. This study will help
me in the near future career. From this study some new ideas of event activations and doing
marketing campaign came out, which will help others to know more wisely about the event and
activation activities of a company
